This short term course is essential to analyze current theories and interventions to promote positive changes in health behaviors, especially among culturally and demographically diverse populations. This course interprets three exemplars of health communication interventions as well as explains strategies to improve the effectiveness of current health communication intervention strategies as the nation moves into the 21st century. Particular attention will given to new technologies for communication interventions, ethical issues raised by such interventions, and variations in effectiveness of interventions across diverse populations.
A Behavior Change Communication short term course will contribute to promote positive health behaviors and support an environment that enables the community to maintain positive behaviors taken on.
Objectives
The participants will understand the concept of Health.
They will understand the concepts of the Almata Declaration and the Ottawa Charter
They will understand theories of Human Behavior
They will understand the definition of A Behavior Change Communication) BCC)
They will understand the concepts and theories of BCC
They will understand how BCC programs impact on positive health outcomes
They will be able to facilitate a Needs Assessment
They will be able to effectively utilize BCC Tools
They will be able to plan, implement and evaluate a BCC program
They will be able to advocate for and develop environments that enable the maintenance of positive health behaviors
Teaching Methods: Lecture, Brainstorming, Journal Activities, Role Plays, Individual Activities, Case Studies, Group Work, Questions and Answers
Training Content:
Introduction to Behavior Change Communication
Participants will understand the Mission and the Goal of the MoPH, concepts of health, principles of the Ottawa Charter, the definition of BCC and related concepts.
Health and Human Behavior
Participants will understand concepts of Human Behavior and influence, theoretical approaches to health behavior and behavior change models.
Needs Assessment
Participants will understand what a needs assessment is, be able to identify needs within a community, be able to plan and implement a needs assessment and understand data collection methods
Planning a Behavior Change Communication Program
Participants will be able to identify issues, target group and focus of a BCC program, be able to design a comprehensive BCC program incorporating an Action plan inclusive of budget, required resources and evaluation
Implementing and Managing a BCC Program
Participants will be able to implement and manage a quality BCC program